Chris Janiszewski Articles: page 1

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Chris Janiszewski

Store display psychology: Why you end up buying things near sale items

Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store

Warrington Top Scientists 2023

Warrington faculty listed among top scientists in the world

Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researchers at Stanford University.  The study includes eight Warrington faculty who made the career list, based on their

Chris Janiszewski and Felipe Affonso

Think before designing your logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance

Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a century, and its new logo has iconic symmetry, balance, and proportion. The underlying geometry is apparent in the design. Could visual design

Felipe Affonso

Marketing PhD student’s paper honored with award at symposium

Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect

Dr. Chris Janiszewski

Chris Janiszewski named an Association for Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business, has been named a fellow of the Association for Consumer Research. He will be recognized

Portraits of five warrington faculty members, two women three men, in frames along with a photo of Century Tower

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or

Dr. Chris Janiszewski

Warrington marketing professor named UF Research Foundation Professor

GAINESVILLE, Fla. –  Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Florida to be named a UF Research Foundation (UFRF) Professor for 2018-2021. The recognition goes to faculty who have

Professors Chris Janiszewski and Steve Shugan

Professors Shugan and Janiszewski named top research authors

GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski were both listed as top authors of research in marketing as part of a published article in the Journal of Business Research. “Evaluating

Cubes of salted caramel

Why you can’t stop eating salted caramel, according to science

Tis’ the season for sweet treats. For many, that means indulging in goodies with salted caramel. Russell Berrie Foundation Eminent Scholar and Professor of Marketing Chris Janiszewski and Warrington alumna Dr. Cammy Crolic‘s research breaks down the scientific reason why you

A man holding a stack of publications with the top one open

Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100

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