Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store
Chris Janiszewski Articles: page 1
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Warrington faculty listed among top scientists in the world
Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researchers at Stanford University. The study includes eight Warrington faculty who made the career list, based on their
Think before designing your logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance
Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a century, and its new logo has iconic symmetry, balance, and proportion. The underlying geometry is apparent in the design. Could visual design
Marketing PhD student’s paper honored with award at symposium
Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect
Chris Janiszewski named an Association for Consumer Research Fellow
GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business, has been named a fellow of the Association for Consumer Research. He will be recognized
Faculty News Roundup: Warrington professors’ successes in 2017-2018
Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or
Warrington marketing professor named UF Research Foundation Professor
GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Florida to be named a UF Research Foundation (UFRF) Professor for 2018-2021. The recognition goes to faculty who have
Professors Shugan and Janiszewski named top research authors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski were both listed as top authors of research in marketing as part of a published article in the Journal of Business Research. “Evaluating
Why you can’t stop eating salted caramel, according to science
Tis’ the season for sweet treats. For many, that means indulging in goodies with salted caramel. Russell Berrie Foundation Eminent Scholar and Professor of Marketing Chris Janiszewski and Warrington alumna Dr. Cammy Crolic‘s research breaks down the scientific reason why you
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics
GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100
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