Fall 2024 Magazine Articles: page 3

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Richard Lutz holds a drill and a textbook.

Drilling into marketing

With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill

Aaron Hill

Paranoid CEOs hide from government, react strongly to competitors

The higher CEOs score on measures of paranoia, the more likely they are to avoid lobbying government, according to new research of 925 CEOs across 774 firms by Associate Professor Aaron Hill. But hiding doesn’t always work. If sanctioned, or

Six Warrington alumni named to 2024 40 Gators Under 40

GAINESVILLE, Fla. – Multiple real estate professionals, a leader on Wall Street, a philanthropic specialist, an experienced trial attorney and a federal prosecutor are the Warrington College of Business representatives on this year’s list of outstanding alumni named to the

Gary Antenberg

Banking on success

Looking back on the beginning of his career, Gary Antenberg (BSBA ’89) is grateful that he didn’t get his dream job right out of college. At the University of Florida, he studied finance in the hopes that he’d land a

Robert Carnes, Paul Madsen and Dane Christensen.

Why Fraud—Yes, Fraud—Could Boost the Accounting Talent Pipeline

A new study from the University of Florida revealed how financial fraud can play a surprising role in the struggling accounting labor force. The study’s co-authors—Assistant Professor Robert Carnes and Deloitte Foundation Term Associate Professor Paul Madsen, along with University of

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