JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted on Amazon shows that when people received free products in exchange for reviews, their ratings were significantly inflated — and product
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Score a discount on Amazon? You might’ve unwittingly paid more.
More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research from Jinhong Xie, JCPenney Eminent Scholar. By pairing a
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