A new study from James W. Walter Eminent Scholar Joe Alba and Yanmei Zheng (Ph.D. ’16) in the Journal of Marketing explores the oft-neglected biological perspective on consumer behavior, with the ultimate goal of improving human welfare. The biological domains the research team tap are neuroscience and genetics, each of which is on an explosive research trajectory and producing discoveries that will be impossible to ignore. The degree to which these discoveries enhance human welfare hinges on their acceptance by
Joe Alba Articles: page 1
Why better choices depend on ‘libertarian paternalism’
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened. Despite advances in neuroscience and genetics that raise questions about the limitations of free will, people hold strongly to their sense of autonomy, according to a study by University of Florida marketing professor Joe Alba and post-doctoral student Yanmei Zheng. Alba’s and Zheng’s work, co-authored with Cornell University professor and former UF marketing Ph.D. student Stijn van Osselaer, is
Alba selected for UF Research Foundation Professorship
GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Research Foundation Professorship for 2014-17. This is the second time Dr. Alba has received this distinction (2005). UFRF Professorships are awarded to tenured faculty members who have a distinguished current record of research that places them among the leaders in their discipline, and an active current research program that is likely to lead to continuing distinction
Warrington’s Alba named ACR Fellow
Gainesville, Fla. – Joseph (Joe) W. Alba, University of Florida Distinguished Professor of Marketing and chair of the Department of Marketing, has been selected as a Fellow of the Association of Consumer Research (ACR). This is the highest level of recognition bestowed by ACR, which acknowledges an individual’s long-term contribution to the discipline. Last year, Alba received the 2008 Sheth Foundation/Journal of Consumer Research Award for his article entitled “Dimensions of Consumer Expertise,” which has been cited in more than
Joe Alba named winner of 2008 Sheth/JCR Research Award
Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, was chosen for of one of marketing research’s top honors, the 2008 Sheth Foundation/Journal of Consumer Research Research Award “for a long term contribution to consumer research.” Alba and his coauthor, J. Wesley Hutchinson (former UF faculty member) were selected for the article entitled “Dimensions of Consumer Expertise.” Appearing in JCR in 1987, when the pair were assistant professors in UF’s marketing department, the article has since been cited
Marketing chair Joe Alba wins highly-coveted Converse Award
Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the department of Marketing. The American Marketing Association conveys the Converse award to individuals for a body of work. Winners are selected in a two-stage process; a national jury of scholars drawn from universities, business and government (including the editorial boards