Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researchers at Stanford University. The study includes eight Warrington faculty who made the career list, based on their
Joe Alba Articles: page 1
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What does marketing have to do with ill-advised consumer behavior?
A new study from James W. Walter Eminent Scholar Joe Alba and Yanmei Zheng (Ph.D. ’16) in the Journal of Marketing explores the oft-neglected biological perspective on consumer behavior, with the ultimate goal of improving human welfare. The biological domains
Why better choices depend on ‘libertarian paternalism’
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened. Despite advances in neuroscience and genetics that raise questions about the limitations of free will, people hold strongly to
Alba selected for UF Research Foundation Professorship
GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Research Foundation Professorship for 2014-17. This is the second time Dr. Alba has received this distinction
Warrington’s Alba named ACR Fellow
Gainesville, Fla. – Joseph (Joe) W. Alba, University of Florida Distinguished Professor of Marketing and chair of the Department of Marketing, has been selected as a Fellow of the Association of Consumer Research (ACR). This is the highest level of
Joe Alba named winner of 2008 Sheth/JCR Research Award
Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, was chosen for of one of marketing research’s top honors, the 2008 Sheth Foundation/Journal of Consumer Research Research Award “for a long term contribution to consumer research.” Alba and
Marketing chair Joe Alba wins highly-coveted Converse Award
Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the
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