Whether excited about gaining new followers or desperate to win back lost subscribers, investors who saw changes to their subscriber count performed worse than before their subscribers changed, according to a new study from PricewaterhouseCoopers ISOM Professor Liangfei Qiu. “If
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Assistant professor of management awarded for excellence in research
GAINESVILLE, Fla. — Yixuan Li, assistant professor of management at the University of Florida Warrington College of Business, is a recipient of this year’s Excellence Award for Assistant Professors. Each year, the University of Florida recognizes 10 assistant professors across
Regulation makes crypto markets more efficient
First-of-its-kind research from PricewaterhouseCoopers Professor Liangfei Qiu, John H. and Mary Lou Dasburg Chair Mahendrarajah Nimalendran and Robert B. Carter Professor Praveen Pathak on cryptocurrency finds that the most regulated coins create the most efficient markets. That crypto regulation, often
Cryptocurrency’s surprising transparency advantage
New research from PricewaterhouseCoopers Professor Liangfei Qiu and Robert B. Carter Professor Praveen Pathak highlights that despite the fears of regulators and skittish investors, clear and accurate signals of cryptocurrency quality may be hidden in plain sight. Forthcoming in Journal of
Warrington faculty named UF Research Foundation Professor
Dr. Liangfei Qiu, PricewaterhouseCoopers Professor at the Warrington College of Business, is one of 34 faculty members at the University of Florida to be named a UF Research Foundation (UFRF) Professor for 2023. The recognition goes to faculty who have
Is user-generated content better off when user identity is revealed?
GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.
Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
Could free streaming ultimately cost consumers?
That “all you can stream” offer from your Internet service provider sounds like a bargain, but it could have a hidden cost. Providers like AT&T, T-Mobile, Verizon and Comcast are allowing consumers to stream movies, television shows and other digital
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