New research on multimillion-dollar internet streaming platform takes Warrington management professor to South Korea
Reading Time: 2 minutes What is Warrington’s own American David Gaddis Ross, R. Perry Frankland Professor of Management, doing being interviewed in Korea, on national Korean TV, in Korean?! Today, one of the biggest challenges in internet-based businesses is monetizing the value created for customers; some companies bombard you with ads, others make you subscribe and others sell your data. Recently, some companies have resurrected one of the oldest business models out there – patronage. For example, you may have heard of companies like