Hair (BSBA ‘66, MS ‘69, Ph.D. ’71) is Distinguisher Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of Southern Alabama. He has written more than a dozen books on marketing and is the
Hair (BSBA ‘66, MS ‘69, Ph.D. ’71) is Distinguisher Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of Southern Alabama. He has written more than a dozen books on marketing and is the