Have you ever been cut off in traffic by another driver, leaving you still seething miles later? Or been interrupted by a colleague in a meeting, and found yourself replaying the event in your head even after you’ve left work
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How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
The research-backed first step to making a good first impression
GAINESVILLE, Fla. – As well-known as the phrase ‘You never get a second chance to make a good first impression’ is, it’s easy to understand how significant first impressions are in our society – and how a Google search on
Evolution in the tax code: (Almost) the end of homeowner tax savings?
Incentivizing homeownership has been a bedrock public policy in the U.S. since the Great Depression. One way the federal government promotes homeownership is by including favorable provisions in the income tax code that reduce income tax liabilities for homeowners versus
Community banks a key resource for small businesses when crises arise
The American Rescue Plan, a $1.9 trillion stimulus package introduced by the Biden Administration, recently received Congress’ approval. The stimulus package, like its two predecessors aimed at providing relief for individuals and businesses hindered by the COVID-19 pandemic, includes another
Is user-generated content better off when user identity is revealed?
GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.
With great power comes…benefits and costs?
GAINESVILLE, Fla. – Power is often necessary for employees to succeed in their workplace. But as the famous saying goes, “With great power comes great responsibility.” New research from the University of Florida Warrington College of Business finds that feeling
Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
Alternative New Year’s Resolution: Focus on three key strivings instead of setting big goals
COLLEGE PARK, Md. – Is anyone even making new year’s resolutions anymore? It feels like it’s resolve enough just to carry on from day to day. And while this is a moment, if ever there was one, to give yourself
Product Lineups: The More You Search, The Less You Find
Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable
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