Richard Lutz Articles: page 1

Study: Live in the moment, don’t selfie or snap it

If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came to both a new scientific conclusion and a kernel of everyday advice: Put the cellphone/camera down. Enjoy the important moment. “We get so focused on picture-taking, we miss the experience itself,” said Robyn LeBoeuf, professor of marketing at Washington University’s

‘Rounding Up’ Beats Traditional Fundraising Requests

If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar, with the difference going to a charity. Which approach raises more money? A team of marketing researchers, including Warrington College of Business JCPenney Professor Richard Lutz and Stefanie Robinson (BSBA ’03), has found that rounding up is the way to go.

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics like cryptocurrency, energy, leadership, IPOs, brick-and-mortar retail stores and entrepreneurship, Warrington faculty members continued to elevate the college into one of the most respected in the world.   Warrington faculty had 176

Richard Lutz named an Association of Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows award recognizes the career contributions of ACR individuals during their lifetime for “significant impact on scholarly work in consumer behavior.” “I was shocked when they made the announcement,” Dr. Lutz

Marketing professor receives lifetime achievement award

GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is given to a marketing scholar “who has contributed significantly to the field of consumer behavior,” and has shown “a strong affiliation publishing in AMA outlets and serving in AMA leadership roles.” Dr. Lutz’s involvement with the AMA has spanned almost

Marketing professors to be inducted as AMA Fellows

GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing Educators’ Conference on Feb. 13-15 in San Antonio. The newly established AMA Fellows Programs recognizes “members of the American Marketing Association in good standing who have made significant contributions to the research, theory and practice of marketing, and to the

Accounting professor receives Judy Fisher Award

GAINESVILLE, Fla. – Dr. Paul Madsen, an Assistant Professor at the Fisher School of Accounting, was named the recipient of the 2014 Judy Fisher Teaching with Technology Award. The award is given annually to the Warrington College of Business Administration professor whose teaching best exemplified the use of technology over the past year. “Receiving this award has been flattering and validating,” Dr. Madsen said. “I invest a lot in my teaching and, like most professors, the only feedback I typically

Warrington honors five educators with teaching/advising awards

GAINESVILLE, Fla. – The Warrington College of Business Administration has recognized five of its brilliant and talented educators with its 2011-12 Teaching/Advising Awards. William R. Hough Faculty Fellow Dr. Subhajyoti Bandyopadhyay and Associate Professor Dr. Jane Douglas were named Teachers of the Year in the graduate/professional division. In the undergraduate division, jcpenney Professor Dr. Richard Lutz and Lecturer Dr. Michelle Darnell were named Teachers of the Year. Erica Byrnes, the Associate Director for Academic Advising & Career Coaching at the

Lutz, Weitz earn prestigious award from Oxford University

GAINESVILLE, Fla. – JCPenney Professor of Marketing Dr. Richard Lutz and JCPenney Eminent Scholar Chair of Retail Management Dr. Barton Weitz were awarded the Best Published Paper Award (2009) by Oxford University’s Centre for Corporate Reputation. Dr. Lutz and Dr. Weitz share the award with Dr. Tillmann Wagner, a professor of marketing at WHU-Otto Beisheim School of Management in Germany. Dr. Wagner was previously a Doctoral Visiting Research Fellow at the Warrington College of Business Administration in 2004. Dr. Lutz,

Lutz named 2010 AMA Distinguished Marketing Educator

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, has been named the 2010 AMA Irwin/McGraw-Hill Distinguished Marketing Educator. It is the highest honor conferred by the American Marketing Association and recognizes individuals for distinguished service and outstanding contributions in marketing education. The official ceremony will take place in February at the Winter AMA meeting in New Orleans. Lutz is the second in Warrington’s marketing department to receive the award; Bart Weitz was granted the honor in 1998. “I was