JCPenney Professor of Marketing Richard Lutz notes that while changing a company’s name isn’t common, there’s usually an important reason why it’s happening. Lutz explains in this story from the Los Angeles Times.
Richard Lutz Articles: page 1
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The latest innovative ideas from Warrington
Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless
How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
Study: Live in the moment, don’t selfie or snap it
If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came
‘Rounding Up’ Beats Traditional Fundraising Requests
If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar,
Faculty News Roundup: Warrington professors’ successes in 2017-2018
Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or
Richard Lutz named an Association of Consumer Research Fellow
GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference
Marketing professor receives lifetime achievement award
GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is
Marketing professors to be inducted as AMA Fellows
GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing
Accounting professor receives Judy Fisher Award
GAINESVILLE, Fla. – Dr. Paul Madsen, an Assistant Professor at the Fisher School of Accounting, was named the recipient of the 2014 Judy Fisher Teaching with Technology Award. The award is given annually to the Warrington College of Business Administration
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