Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer marketing industry set to be worth $22 billion by 2025, brands are keen to understand how they can
Richard Lutz Articles: page 1
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Drilling into marketing
With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill
Professors honored with Journal of Interactive Marketing award
Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021 Journal of Interactive Marketing Best Paper award. The award is given to an article that has made a
How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
Study: Live in the moment, don’t selfie or snap it
If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came
‘Rounding Up’ Beats Traditional Fundraising Requests
If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar,
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