GAINESVILLE, Fla. – Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Award from the American Marketing Association (AMA) Marketing Research Special Interest Group. He is the first faculty member from the University of
Steve Shugan Articles: page 1
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Professors Shugan and Janiszewski named top research authors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski were both listed as top authors of research in marketing as part of a published article in the Journal of Business Research. “Evaluating
Eminent Scholar to receive one of Marketing’s top honors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars. The Converse Award, established by the American Marketing
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