Steve Shugan Articles: page 1

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics like cryptocurrency, energy, leadership, IPOs, brick-and-mortar retail stores and entrepreneurship, Warrington faculty members continued to elevate the college into one of the most respected in the world.   Warrington faculty had 176

Warrington marketing professor wins Churchill Award

GAINESVILLE, Fla. –  Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Award from the American Marketing Association (AMA) Marketing Research Special Interest Group. He is the first faculty member from the University of Florida and second recipient from a university in the state of Florida to win the award. The Churchill Award is given annually to an individual who has made significant contributions to marketing research including, but not limited to, new methodologies,

Professors Shugan and Janiszewski named top research authors

GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski were both listed as top authors of research in marketing as part of a published article in the Journal of Business Research. “Evaluating publications across business disciplines: Inferring interdisciplinary “exchange rates” from intradisciplinary author rankings,” by Timo Korkeamäki of the Hanken School of Economics, Finland, and Jukka Sihvonen and Sami Vähämaa of the University of Vaasa, Finland, compares publications and research across business

Eminent Scholar to receive one of Marketing’s top honors

GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars. The Converse Award, established by the American Marketing Association in 1946 and awarded every four years, “acknowledges enduring contributions to marketing” through scholarly work, including journal articles, books and other compositions. Dr. Shugan and his fellow recipients will be honored during the 19th Annual Paul D. Converse Symposium

Shugan and Xie named finalists for respected marketing award

GAINESVILLE, Fla. – Russell Berrie Foundation Eminent Scholar Dr. Steven Shugan and George W. and Lisa O. Etheridge Professor of International Business Dr. Jinhong Xie were named finalists for the INFORMS Society for Marketing Science Long Term Impact Award. The LTI Award is given annually to “a marketing paper published in Marketing Science, Management Science or another INFORMS journal that is viewed to have made a significant long run impact on the field of Marketing.” Dr. Shugan and Dr. Xie

Steve Shugan among inaugural INFORMS Marketing Fellows

Gainesville, Fla. – Leading market researchers in the U.S. and Canada were honored in Hanover, Md. on Friday by the INFORMS Society for Marketing Science (ISMS), which announced that Steven M. Shugan was one of the inaugural 10 recipients of its new Fellow Award. This is an unparalleled achievement, heralding not only past accomplishments, but also a distinct future leadership role in the study of marketing science. This first round of award winners also includes John D.C. Little and the