Low-cost retailers, much like their most frequent customers, have fallen on hard times. Assistant Professor of Marketing Tianxin Zou and David F. Miller Retail Center Director Joel Davis share insights in this story from The Independent Florida Alligator.
Tianxin Zou Articles: page 1
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Will banning self-preferencing in digital markets help or hurt?
When searching for clothing on Amazon you may have noticed that the items that come up first are from Amazon Essentials, Amazon Collection and Amazon Aware. That practice — a company favoring its own products over that of its rivals
University of Florida professor inducted into prestigious young scholars class for excellence in marketing research
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with
Marketing professor receives prestigious research award from AMA
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in
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