Valeria Marcia, a lecturer in marketing, and Michael Carrillo, a clinical assistant professor at the University of Florida’s Warrington College of Business, have co-authored a new case study published by Ivey Publishing: “Chiara Ferragni: An Influencer in Crisis.” This timely
Valeria Marcia Articles: page 1
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Warrington students win first place in national consulting competition
Undergraduate students Cindy Chen (BSBA ‘25), Marvin Bertram (BSBA ‘25), Sofia Galvan (BSBA ‘26), Vickie Lu (BSAc ‘26) and Trey Smith (BSBA ‘25) proudly represented the Warrington College of Business at the National Collegiate Consulting Championship (NCCC) and the National Collegiate
UF business students lead research projects as 2024-2025 University Scholars
Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer marketing industry set to be worth $22 billion by 2025, brands are keen to understand how they can
Tech Tuesday with Valeria Marcia
In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn
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