Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer marketing industry set to be worth $22 billion by 2025, brands are keen to understand how they can
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Warrington students and faculty compete at national marketing championship
Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Business to the National Collegiate Digital Marketing Championship (NCDMC) in April. Hosted by Baylor University in Waco, Texas, the championship
Tech Tuesday with Valeria Marcia
In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn
Upgrade your semester with AI courses at Warrington
There’s a buzz on the University of Florida’s campus. Sitting in classrooms or walking across the Plaza of the Americas, you’ll hear students talking about “the AI school.” The term isn’t just in reference to Malachowsky Hall, a newly opened
Meet Warrington’s new faculty for 2023
The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
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