GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up online for more details. After some brief research, you quickly decide the Subaru isn’t
Woochoel Shin Articles: page 1
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The Next Kirkland? Online Retailers Create Their Own Brands
U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics
GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100
Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
Retail research lands marketing professor in exclusive program
Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in marketing and closely related fields whose recent work suggests they are potential leaders of the
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