Woochoel Shin Articles: page 1

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics like cryptocurrency, energy, leadership, IPOs, brick-and-mortar retail stores and entrepreneurship, Warrington faculty members continued to elevate the college into one of the most respected in the world.   Warrington faculty had 176

The Next Kirkland? Online Retailers Create Their Own Brands

U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read more from Dr. Shin about store brands versus name brand products in UF News’ article “Are store brands just as good? An expert weighs in.”

Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100 Business School Research Rankings. Overall, Warrington’s Marketing faculty ranked 11th in the world, having produced 23 scholarly articles from 2014-2017. The rankings, maintained by UT-Dallas’ Naveen Jindal School of Management, tracked articles in four marketing publications including the Journal of

Are store brands just as good?

When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after his research findings show that their quality is often comparable to their brand-name counterparts. Read more on Shin’s research in UF’s article, “Are store brands just as good? An expert weighs in.”

Retail research lands marketing professor in exclusive program

Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in marketing and closely related fields whose recent work suggests they are potential leaders of the ‘next generation’ of marketing academics.” The 2017 class includes 34 of the brightest marketing minds, who have received their doctorate within the past three to seven years. The by-invitation-only event, which encourages research collaboration and engagement among the honorees, begins

Warrington scholars rank in top 20 in research productivity among U.S. publics

GAINESVILLE, Fla. – The faculty of the Warrington College of Business ranked 17th in research productivity among U.S. public business schools in the University of Texas at Dallas’ Top 100 Business Schools Research Rankings. Warrington’s faculty ranked 36th in the world, and 29th among all U.S. business schools. The rankings, maintained by UT-Dallas’ Jindal School of Management, tracked publications in 24 leading business journals from 2011 to 2015. Warrington’s faculty had 96 articles published in those journals during that time