Woochoel Shin Articles: page 1

Portraits of five warrington faculty members, two women three men, in frames along with a photo of Century Tower

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or

Two bottles of salad dressing with other products like cups and napkins

The Next Kirkland? Online Retailers Create Their Own Brands

U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read

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Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100

Cartoon-like drawing of cereal boxes and a bowl and spoon with cereal

Are store brands just as good?

When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after

Woochoel Shin

Retail research lands marketing professor in exclusive program

Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in marketing and closely related fields whose recent work suggests they are potential leaders of the

Dr. Chris Janiszewski

Warrington scholars rank in top 20 in research productivity among U.S. publics

GAINESVILLE, Fla. – The faculty of the Warrington College of Business ranked 17th in research productivity among U.S. public business schools in the University of Texas at Dallas’ Top 100 Business Schools Research Rankings. Warrington’s faculty ranked 36th in the