GAINESVILLE, Fla. – With the rise of online shopping, online returns have also grown. At least 30% of all products ordered online are returned, and U.S. return delivery costs have risen from $350 billion to $550 billion from 2017 to
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Why wholesale selling persists, despite agency selling growth
GAINESVILLE, Fla. – In 2021, e-commerce sales topped $870 billion in the United States, an increase of over 50% in just two years. As Americans have steadily continued clicking ‘add to cart’ for their items, retailers have sought the most
10 innovative research insights you can apply to your life and career
Beyond educating the next generation of business leaders, faculty at the UF Warrington College of Business are researching the next great solution that you can use to propel your life and career forward. In this story, we share some of
Why retailers sell generic brand items, despite low sales
GAINESVILLE, Fla. – Search ‘women’s tops’ on Amazon, and the online retail giant will yield more than 100,000 results. Some of the brands will likely be familiar – Nike, Hanes, Calvin Klein – but there are also a number of
Warrington Ph.D. student graduates from UF with tenure-track position and best paper
Recent Information Systems & Operations Management Ph.D. graduate Hongseok Jang has a lot to be proud of as he ends his time at the University of Florida Warrington College of Business. Not only was his recent paper named among the
Research Roundup: Innovative ideas from Warrington in 2019-2020
Over the 2019-2020 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or
New research highlights why it’s advantageous to produce store brand products, even those that aren’t popular with customers
An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder
Probabilistic selling a key for companies selling vertically differentiated products, UF Warrington study finds
GAINESVILLE, Fla. – If you were in the process of booking a hotel room in Miami, but suddenly received a notification that you could potentially reserve a room with an ocean view while only paying the rate of a room
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