Amy Pan Articles: page 1

Research Roundup: Innovative ideas from Warrington in 2019-2020

Over the 2019-2020 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics, the innovative ideas from Warrington faculty members continued to elevate the college into one of the most respected. Warrington faculty had 128 papers accepted or published in the 2019-2020 academic year, including:

New research highlights why it’s advantageous to produce store brand products, even those that aren’t popular with customers

An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and more consumers are doing so every day. In fact, in 2018, 78% of U.S. consumers purchased store brand items. With more consumers purchasing store brands, the market size also continues to grow, especially in categories with generic-type products. For example,

New research highlights the impact of product substitutability on retailer and manufacturer profits

GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items of the same type offered in a store? For example, if you’re looking to buy Greek yogurt, there are currently more than 10 brands choices available. For other items on your list, say raisin bran cereal, there are far less

A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom

GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder for birthdays of friends and family, hardware technology products are ubiquitous in our society. In fact, in 2019, more than 60 million Americans own a smart speaker, and Apple has 1.4 billion active devices like iPhones, iPads and Macs worldwide.

Probabilistic selling a key for companies selling vertically differentiated products, UF Warrington study finds

GAINESVILLE, Fla. –  If you were in the process of booking a hotel room in Miami, but suddenly received a notification that you could potentially reserve a room with an ocean view while only paying the rate of a room with a view of the parking lot, would you be intrigued to learn more? This selling technique is called probabilistic selling, which works by offering consumers a predetermined product assortment (a room with a view of the ocean or a