Yang Yang Articles: page 1

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Urgency Bias Is Wrecking Your Ability To Lead

“Research conducted by Meng Zhu, Yang Yang, and Christopher K. Hsee found there is an inherent flaw in the human condition; we choose urgent and unimportant tasks over those tasks that are deemed more important, that require more time and effort to complete,” writes Forbes.  Reach more about this research from Assistant Professor of Marketing Yang Yang from Forbes. 

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Why We Procrastinate When We Have Long Deadlines

“‘Can you get that to me by the end of the day?’ isn’t a request many employees like to hear. But for many people, having shorter deadlines instead of longer ones — “Do you think you can do that by the end of the week?” — might actually help them complete a task and see their work as being less difficult,” writes Meng Zhu in the Harvard Business Review.  See why we procrastinate when we have long deadlines in this

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Why Your Brain Tricks You Into Doing Less Important Tasks

“Here’s a list of things I did before starting this newsletter: I filled out the documents to renew my passport; clipped my cat’s nails; bought some household items; responded to a few Instagram DMs; and ate a snack because I was hungry. Sound familiar? Some of those tasks were relatively urgent — I need to get my passport in order soon, and those Instagram DMs were weighing on me. But none of those tasks were as important as writing this

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How to Focus on What’s Important, Not Just What’s Urgent

“Do you get to the end of the day and feel that you’ve met your most pressing deadlines but haven’t accomplished anything that’s fundamentally important? You’re hardly alone. In a series of studies recently published in the Journal of Consumer Research, people typically chose to complete tasks that had very short deadlines attached to them, even in situations in which tasks with less pressing deadlines were just as easy and promised a bigger reward,” writes the Harvard Business Review.  Read more about this research

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How misperceptions of deadlines, urgency influence time management and performance

“You’re faced with a set of tasks. Some aren’t essential but need to be completed quickly—like redeeming a coupon that expires in two hours. Others have greater importance but do not have an imminent deadline—like scheduling a regular medical checkup. Which task would you choose to do, and why?” asks Johns Hopkins.  New research from Assistant Professor of Marketing Yang Yang suggests that people tend to choose the more impractical and ineffective approach. Read more about why this is in

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How to be happy without earning more

“The hedonic treadmill fires up because people misunderstand what will actually make them happy, research suggests. People gain more happiness when they satisfy their inherent rather than learned preferences—needs rather than wants,” writes the Chicago Booth Review.  Read more about this research from Assistant Professor of Marketing Yang Yang and how to convert wealth into satisfaction in this story from the Chicago Booth Review. 

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How deadlines thwart our ability to do important work (and what we can do about it)

“Suppose you have two tasks before you. One isn’t that important but needs to be done quickly. The other is important but isn’t urgent. Often, people will choose against their self-interest to do the urgent but less important task, a new study has demonstrated. What’s more, the busier and more overwhelmed you feel, the more likely you are to pick the urgent task. The study, published recently in the Journal of Consumer Research, confirms some of our worst fears: We

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Sentimental Value

Imagine two scenarios—a bicycle you purchased for yourself and a bicycle you received from a loved one. Under which of these two scenarios would the bicycle be more meaningful to you? Warrington marketing professor Yang Yang, along with Carnegie Mellon University’s Jeff Galak, explored this question in her newest research exploring sentimental value, providing gift-givers some reassurance that their generosity is impactful. Study/Journal: Sentimental Value and Its Influence on Hedonic Adaptation/Journal of Personality and Social Psychology Major finding: First, the

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What Economists Fail to See in the Act of Gift-Giving

“New research suggests why holiday gifts—unlike purchases for oneself—have a value far higher than some economists previously thought,” writes The Wall Street Journal.  See what this research from Assistant Professor of Marketing Yang Yang suggests that economists fail to see in gift giving in this story from The Wall Street Journal. 

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Preferences and Price, or Price and Preferences?

Psychology Today breaks down new research on how preferences influence prices, but are also influenced by them. Assistant Professor of Marketing Yang Yang‘s research, “Wealth, warmth, and well-being: whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption,” is included. Read more about the research from Psychology Today.