Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market

Mark Jamison, director and professor of the Public Utility Research Center and director of the Digital Markets Initiative at the University of Florida, has said a breakup of Google and the resulting free-for-all from lower quality adtech players could result in higher ad prices and lower quality ads.

Read more in this story from Business Insider. [Subscription required.]