Career and professional development is an integral part of the student experience at any top-ranked business school in the country. Here at the Warrington College of Business, it is no different. To better serve our students, the Graduate Business Career
Stories by Allison
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Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
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