GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in
Stories by Allison
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Higher stakes lead to worse stock performance, research finds
GAINESVILLE, Fla. – Imagine you are walking down the street, and someone stops you to ask this question: You bought a stock at $30 per share. Now, the stock’s price is $15. Under which scenario are you more likely to
Lessons in leadership
When Steve Raney (BSBA ’88, MBA ’99) first came to the University of Florida, he thought that law school would be his next step upon completing his bachelor’s degree. One semester working in the UF Law library, though, was enough
Why being rude to the waiter (or other staff) is the worst strategy
After James Corden was accused of being ‘nasty’, W.A. McGriff, III Professor Amir Erez explains why rudeness doesn’t pay. “It’s absolutely the worst strategy,” Erez said. “You think you’re screaming at them and you’ll get what you want – it’s
How employees can thrive amid changes brought on by AI
Businesses have been incorporating AI technologies into their practices for several years, but how will these changing technologies impact our workforce? Clinical Professor and Executive Director of the Miller Retail Center Joel Davis explains what changes our workforce might expect
Sustaining the ‘language of business’
Mark Dawkins (MBA ’87, MAcc ’88) had long been interested in tinkering with objects, like clocks, radios and other mechanical items. His interest ran deep enough to persuade him to begin his college career at Georgia Tech as a mechanical
Heavener School the No. 23 best undergraduate business program in the nation
GAINESVILLE, Fla. – The Heavener School of Business at the University of Florida Warrington College of Business is again among the top U.S. schools on U.S. News & World Report’s “2023 Best Undergraduate Business Programs” rankings released Monday. With this
Fisher School the No. 10 best accounting program in the nation
GAINESVILLE, Fla. – The Fisher School of Accounting’s undergraduate program was named the tenth best undergraduate accounting program among schools in the United States in U.S. News & World Report’s “2023 Best Colleges” edition released Monday. In the same ranking,
Meet Warrington’s new faculty for 2022
The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
Relentless forward motion
For Kate Mays (BSBA ’06), the decision to bolster her education with a degree from the University of Florida was straightforward. The Jacksonville native’s father was an alumnus of UF Law, and her older brothers were both Warrington graduates. Her
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