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Allison Alsup: page 37

Assistant Director of Communications

Allison Alsup is the Assistant Director of Communications for the UF Warrington College of Business. In her role, she is responsible for strategic planning and management of public relations as it relates to the college’s reputation. She is the primary contact for media relations and other external partnerships related to public relations. She previously served as Warrington’s Public Relations Specialist for five years. Prior to joining UF Warrington, she was the Public Relations and Partnerships Specialist at the UF College of the Arts. She received her bachelor’s degree in public relations and her Master of Science in Management from the University of Florida.

Bryan Hall 225
PO Box 117158
Gainesville, FL 32611

Stories by Allison

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Brent Kitchens, Praveen Pathak and Anuj Kumar

Using big data to improve business performance
February 14, 2018 • Reading Time: 2 minutes

GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.

Klodiana Lanaj, Mo Wang and Yifan Song

Practicing social mindfulness improves service employees’ well-being
September 6, 2017 • Reading Time: < 1 minute

Think back to your last experience with a customer service representative. Was your representative pleasant, helpful and able to solve your problem efficiently? If this was your experience, your customer service representative might have practiced social mindfulness and attempted to

Cartoon-like drawing of cereal boxes and a bowl and spoon with cereal

Are store brands just as good?
August 31, 2017 • Reading Time: < 1 minute

When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after

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