Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable
Faculty & Research: page 29
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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New research highlights why it’s advantageous to produce store brand products, even those that aren’t popular with customers
An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and
What’s the best way to manage a multi-generational workforce? Not by managing based on generation, researchers warn
Scroll through news headlines and social media alike, and you’ll find references to plenty of stereotypes about different generations, from Baby Boomers characterized as out of touch with the modern world to Millennials described as entitled and lazy. The prevalence
What’s the best way to respond to a global financial crisis?
For many of us, the COVID-19 pandemic has brought plenty of novelty to our lives, like wearing masks and physical distancing. One aspect, though, gave financial economists déjà vu, and it’s looking a lot like 2008. While the events leading
Dream job to nightmare: Why teachers decide to leave the profession
What do you want to be when you grow up? This common question to children yields some well-known answers – veterinarian, musician, movie star, superhero – but none as common as the No. 2 childhood dream job – teacher. It’s
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder
Keeping up with the Joneses: New research finds executives accept positions that enhance social status rather than increase pay
GAINESVILLE, Fla. – It’s been said that you’re only as good as the company you keep. With that in mind, it would be safe to say that if Apple’s Tim Cook, Berkshire Hathaway’s Warren Buffett or Amazon’s Jeff Bezos were
New research finds student loan debt hinders students’ chances at securing a full-time job upon graduation
GAINESVILLE, Fla. – In 2020, student loan debt in the United States hit a record high of $1.56 trillion. With the average student loan debt at almost $33,000, it’s no surprise that previous studies have found there are significant long-term
“I am not a crook”: How companies can respond when a partner is embroiled in scandal
GAINESVILLE, Fla. – Watergate. The Iran-Contra Affair. Monica Lewinsky. Political scandals like these are rooted deep in the minds of Americans across generations. With new ones coming to light even now, like potential insider trading among U.S. Senators amid the
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