GAINESVILLE, Fla. – As well-known as the phrase ‘You never get a second chance to make a good first impression’ is, it’s easy to understand how significant first impressions are in our society – and how a Google search on
Faculty & Research: page 28
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.

Evolution in the tax code: (Almost) the end of homeowner tax savings?
Incentivizing homeownership has been a bedrock public policy in the U.S. since the Great Depression. One way the federal government promotes homeownership is by including favorable provisions in the income tax code that reduce income tax liabilities for homeowners versus

Community banks a key resource for small businesses when crises arise
The American Rescue Plan, a $1.9 trillion stimulus package introduced by the Biden Administration, recently received Congress’ approval. The stimulus package, like its two predecessors aimed at providing relief for individuals and businesses hindered by the COVID-19 pandemic, includes another

Is user-generated content better off when user identity is revealed?
GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.

With great power comes…benefits and costs?
GAINESVILLE, Fla. – Power is often necessary for employees to succeed in their workplace. But as the famous saying goes, “With great power comes great responsibility.” New research from the University of Florida Warrington College of Business finds that feeling

Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine

Alternative New Year’s Resolution: Focus on three key strivings instead of setting big goals
COLLEGE PARK, Md. – Is anyone even making new year’s resolutions anymore? It feels like it’s resolve enough just to carry on from day to day. And while this is a moment, if ever there was one, to give yourself

Why do different countries have different electric outlet plugs?
Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to curiouskidsus@theconversation.com. Why do different countries have different electric outlet plugs? – Evie H., age 9, Seattle,

New Python course sets analytics and AI foundation for Warrington students
This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis

New Betsy Goodman Retail Scholarship continues the legacy of 19-year Warrington retail educator
Betsy Goodman knew how to light up a room. With her infectious smile, she radiated positivity. Ask anyone who knew Goodman, and they’ll describe the Warrington retail educator who passed in early November in the same way. Even when the