GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference
Faculty & Research: page 52
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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Practicing social mindfulness improves service employees’ well-being
Think back to your last experience with a customer service representative. Was your representative pleasant, helpful and able to solve your problem efficiently? If this was your experience, your customer service representative might have practiced social mindfulness and attempted to
Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
Business law professor receives award
Robert W. Emerson, Huber Hurst Professor of Business Law at the Warrington College of Business and Affiliate Professor, Center for European Studies, University of Florida, was awarded the John Bonsignore Award for Outstanding Contributions to Undergraduate Legal Studies Education – the Career
Warrington professor honored with award
Robert W. Emerson, Huber Hurst Professor of Business Law, received the Best Paper Award at the International Society of Franchising (ISoF) Annual Conference in June. The ISoF conference is the premier gathering for researchers in franchising worldwide. It is aimed
Vakharia recognized as Fellow of the Production and Operations Management Society
Dr. Asoo Vakharia, McClatchy Professor and Director of the Supply Chain Management Center at the Warrington College of Business, was recently recognized as Fellow of the Production & Operations Management Society (POMS). He joins a group of 38 distinguished faculty recognized as
Why our choices don’t always define us
People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University
Warrington professor selected into UFRF Professors
GAINESVILLE, Fla. – Dr. Mo Wang, the Lanzillotti-McKethan Eminent Scholar Chair and Full Professor at the Warrington College of Business, was one of 34 UF faculty members chosen as University of Florida Research Foundation Professors for 2017-2020. This recognition goes to
Dr. Mo Wang receives prestigious achievement award
GAINESVILLE, Fla. – Dr. Mo Wang, the Lanzillotti-McKethan Eminent Scholar Chair and Full Professor at the Warrington College of Business, was selected as the 2017 recipient of the Academy of Management (AOM) Organizational Behavior Division’s Cummings Scholarly Achievement Award. This
Eminent Scholar honored for contributions to auditing literature
GAINESVILLE, Fla. – Frederick E. Fisher Eminent Scholar Chair Dr. Robert Knechel was honored by the Auditing Section of the American Accounting Association at its 2017 midyear meeting. Dr. Knechel was given an award highlighting his notable contributions to auditing literature, specifically
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