It was probably the simplest calculation Eugene Brigham would ever do. There were two lines that day at the University of Miami. One was to register for law school. The other, for business school. This was the mid-1950s. Law school
Faculty & Research: page 52
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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Dream job to nightmare: Why teachers decide to leave the profession
What do you want to be when you grow up? This common question to children yields some well-known answers – veterinarian, musician, movie star, superhero – but none as common as the No. 2 childhood dream job – teacher. It’s
Celebrating Dean Kraft’s 30-Year Legacy
John Kraft retires as dean of the Warrington College of Business at the end of July. As Warrington prepares for its first dean transition since 1990, we asked his colleagues what they learned and they’ll remember from his tenure as
Your 2020 summer reading list
Faculty and staff across the Warrington College of Business selected their recommendations for books to read this summer. See their selections and what you’ll get out of reading each in the list below. Think Outside the Building: How Advanced Leaders
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
Warrington accounting faculty member named UF Research Foundation Professor
GAINESVILLE, Fla. – Dr. W. Robert Knechel, Frederick E. Fisher Eminent Scholar and Director of the International Accounting and Auditing Center, is one of 33 faculty members at the University of Florida to be named a UF Research Foundation (UFRF)
College mourns loss of Dean Emeritus Alan Merten
GAINESVILLE, Fla. – Alan G. Merten, dean emeritus of the Warrington College of Business, passed away on May 21 after battling Parkinson’s disease. He was 78 years old. Merten was Warrington’s fourth dean, serving from 1986 through 1989. He also
Economic Outlook & The Future Workforce: What Recovery Will Look Like in Florida
Clinical Professor & Richardson Fellow Dr. Brian Gendreau takes a deep dive into the local, state and national scenes on economic recovery in this presentation given in partnership with the Coral Gables Chamber of Commerce and UF Coral Gables. Check
New research finds commercial real estate prices are not equally affected by the COVID-19 pandemic
GAINESVILLE, Fla. – As the COVID-19 pandemic continues to wreak havoc on the world, the resulting economic consequences are negatively affecting people and businesses alike. With unemployment rates rivaling that of the Great Depression and many businesses hanging ‘closed’ signs
A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder
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