GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.
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With great power comes…benefits and costs?
GAINESVILLE, Fla. – Power is often necessary for employees to succeed in their workplace. But as the famous saying goes, “With great power comes great responsibility.” New research from the University of Florida Warrington College of Business finds that feeling
Corporate Partnerships: UBS and Warrington
Before 2013, the University of Florida Warrington College of Business wasn’t on the radar of UBS. When UBS employees went on the road to recruit, they rarely stopped in Gainesville or thought twice about interviewing Warrington students for their internships
New UF Warrington, FAMU partnership to address diversity in real estate
GAINESVILLE, Fla. – The University of Florida Warrington College of Business is proud to announce a new scholarship for students who attended Florida A&M University (FAMU) or other Historically Black Colleges or Universities (HBCU) and are interested in studying real
Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
Alternative New Year’s Resolution: Focus on three key strivings instead of setting big goals
COLLEGE PARK, Md. – Is anyone even making new year’s resolutions anymore? It feels like it’s resolve enough just to carry on from day to day. And while this is a moment, if ever there was one, to give yourself
Why do different countries have different electric outlet plugs?
Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to curiouskidsus@theconversation.com. Why do different countries have different electric outlet plugs? – Evie H., age 9, Seattle,
New Python course sets analytics and AI foundation for Warrington students
This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis
New Betsy Goodman Retail Scholarship continues the legacy of 19-year Warrington retail educator
Betsy Goodman knew how to light up a room. With her infectious smile, she radiated positivity. Ask anyone who knew Goodman, and they’ll describe the Warrington retail educator who passed in early November in the same way. Even when the
Corporate Partnerships: AB InBev and Warrington
When Anheuser-Busch InBev makes its rounds to recruit elite universities for talent, the University of Florida Warrington College of Business has become an important stop. AB InBev’s stop at Warrington often comes through a career fair, information session or a
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