Top News: page 34

Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.

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Young woman taking a picture of her golden retriever dog with a mobile phone inside at home.

Is user-generated content better off when user identity is revealed?

GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.

Silhouetted shot of a young businesswoman looking at a cityscape from an office window

With great power comes…benefits and costs?

GAINESVILLE, Fla. – Power is often necessary for employees to succeed in their workplace. But as the famous saying goes, “With great power comes great responsibility.” New research from the University of Florida Warrington College of Business finds that feeling

UF Warrington alumnae Lizzi Salem speaks at a UBS event

Corporate Partnerships: UBS and Warrington

Before 2013, the University of Florida Warrington College of Business wasn’t on the radar of UBS. When UBS employees went on the road to recruit, they rarely stopped in Gainesville or thought twice about interviewing Warrington students for their internships

The University of Florida gateway by Heavener Hall

New UF Warrington, FAMU partnership to address diversity in real estate

GAINESVILLE, Fla. – The University of Florida Warrington College of Business is proud to announce a new scholarship for students who attended Florida A&M University (FAMU) or other Historically Black Colleges or Universities (HBCU) and are interested in studying real

A young woman using a cellphone and credit card outside at a table

Selling through Social Networks: Impact of Social Ties and Product Characteristics

Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine

Stock photo of new year notebook with list of resolutions and objects on pink background

Alternative New Year’s Resolution: Focus on three key strivings instead of setting big goals

COLLEGE PARK, Md. – Is anyone even making new year’s resolutions anymore? It feels like it’s resolve enough just to carry on from day to day. And while this is a moment, if ever there was one, to give yourself

Hand holding incompatible AC plug near wall socket

Why do different countries have different electric outlet plugs?

Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to curiouskidsus@theconversation.com. Why do different countries have different electric outlet plugs? – Evie H., age 9, Seattle,

Python logo over code in a dark blue background

New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis

Betsy A. Goodman 1959-2020. One large photo of Betsy next to six smaller photos of her at work for the college over the years

New Betsy Goodman Retail Scholarship continues the legacy of 19-year Warrington retail educator

Betsy Goodman knew how to light up a room. With her infectious smile, she radiated positivity. Ask anyone who knew Goodman, and they’ll describe the Warrington retail educator who passed in early November in the same way. Even when the

Lexie Cegelski holds a beer bottle high as if examining it with a Budweiser sign on a building in the background

Corporate Partnerships: AB InBev and Warrington

When Anheuser-Busch InBev makes its rounds to recruit elite universities for talent, the University of Florida Warrington College of Business has become an important stop. AB InBev’s stop at Warrington often comes through a career fair, information session or a

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