GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.
Top News: page 69
Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.

What is cryptocurrency? | In 60 seconds
Dr. Mark Jamison, Senior Lecturer and Director of the Public Utility Research Center, breaks down what cryptocurrencies are and why everybody is talking about them, all in 60 seconds. Dr. Jamison answers more of your questions like Should cryptocurrencies be regulated? and Is

Five Warrington alumni named to Gator100 four years in a row
Since the inception of the Gator100 in 2015, more than 150 companies led by alumni from the Warrington College of Business have been named to the list that honors the 100 fastest-growing, Gator-owned or Gator-led businesses in the world. Many
UF entrepreneurs honored at fourth annual Gator100
GAINESVILLE, Fla. – The University of Florida recognized the 2018 Gator100 honorees on Friday at the Reitz Union Grand Ballroom. Presented by the UF Alumni Association and the Entrepreneurship & Innovation Center at the Warrington College of Business, the Gator100
Impacting an industry
When Marta (Zenoz) Cotton walked into her first class at the University of Florida, she was hooked. Once she saw Dr. David Denslow scribbling on the board and drawing multiple graphs in her economics class, Cotton had no doubt she
Four honored with Warrington’s teaching, advising awards
GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Dr. Brian Ray and Dr. Liangfei Qiu along with advisors Bernadine Thomas and Gus Kreatsoulas as its 2017-2018 Teaching/Advising Award winners. Brian Ray: Dr. Ray is
A Surprising Passion
After graduating from the UF MBA program in 1988 and working for two non-travel related companies, Jim Heaney was offered a position with Royal Caribbean Cruises. He had only one hesitation. “I had never been on a cruise ship or
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics
GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100
A Calculated Risk
Ted Fernandez (BSAc ’78) was staring at what most would consider a dream opportunity. He was the youngest of six candidates for the open Chairman position at KPMG while already running the firm’s strategic consulting business and serving as a
Richard Lutz named an Association of Consumer Research Fellow
GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference