Steve Shugan

Warrington marketing professor wins Churchill Award

GAINESVILLE, Fla. –  Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Award from the American Marketing Association (AMA) Marketing Research Special Interest Group. He is the first faculty member from the University of Florida and second recipient from a university in the state of Florida to win the award.

The Churchill Award is given annually to an individual who has made significant contributions to marketing research including, but not limited to, new methodologies, seminal publications, books, awards or other notable contributions to the field of marketing research. Shugan was selected by a committee which includes past Churchill Award winners and current and past editors of the Journal of Marketing and Journal of Marketing Research. The award was originally created to honor Dr. Gilbert A. Churchill, Emeritus Professor of Marketing at the University of Wisconsin – Madison.

Shugan’s research interests include competition in healthcare markets, understanding service markets, measuring competition, public versus private competition, normative methods for modeling competition, entertainment marketing, and advanced selling and other creating pricing practices, among others.

He was editor-in-chief of Marketing Research for six years and has served as the editor of Journal of Business and senior editor if International Research in Marketing. Shugan has served on 10 editorial boards including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Service Science, Journal of Service Research, Journal of Public Policy and Marketing, Management Science and Journal of Interactive Marketing. He has written numerous publications, including more than 27 editorials and commentaries, and has made over 100 professional presentations in over 22 countries.

Shugan earned his bachelor’s degree and MBA from Southern Illinois University and his Ph.D. from Northwestern University. He has been a professor at the Warrington College of Business since 1992.

The AMA Marketing Research Special Interest Group serves members who have a special interest in the academic study of the field of marketing research.