Heavener School secures another impressive case competition finish

GAINESVILLE, Fla. – The Heavener School of Business finished in second place at the Scotiabank International Case Competition this past weekend at the University of Western Ontario’s (Canada) Ivey Business School.

The team of Joey Couture, Barrie Eisenberg, Mary Polidan and Sarah Winter recorded the Heavener School’s third second-place finish in an international case competition in the 2015-16 academic year. The Heavener School also placed second in the Thammasat Undergraduate Business Challenge in Bangkok, and the SDS Case Competition in Queenstown, New Zealand.

The competition’s field included 12 teams from nine countries: Germany, Hong Kong, Hungary, Mexico, Netherlands, New Zealand, Peru, Singapore and the United States. The teams were divided evenly into four divisions with the division winners advancing to the finals.

Teams had 15 hours to prepare their case involving the Stratford Festival, a world-renowned Shakespeare festival based in Stratford, Ontario. The case’s focus was devising a marketing strategy to attract a younger demographic to the festival.

Maastricht University (Netherlands) won the competition, and the National University of Singapore and Northeastern University (Mass.) tied for third place.

The Heavener School will next compete April 4-9 in the Belgrade Business International Case Competition in Belgrade, Serbia.