An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and more consumers are doing so every day. In fact, in 2018, 78% of U.S. consumers purchased store brand items. With more consumers purchasing store brands, the market size also continues to grow, especially in categories with generic-type products. For example,
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Worried about online courses? Warrington faculty share tips for students learning online
The COVID-19 pandemic has brought significant changes to our lives. While teaching courses online might be new for some, at the Warrington College of Business, it’s something we’ve been doing for the past two decades. For any student new to online learning, rest assured that our online education is one of the strongest thanks to Warrington’s faculty and resources. We asked a few of our faculty members to share their approach to online teaching, how they make it engaging for students
Student spotlight: Lucy Zhang
The Warrington College of Business is full of standout alumni and students. No matter their program or major, their time on campus plays an important role in preparing for impactful careers. This series will feature exceptional people from across Warrington. Learn more about what makes Lucy Zhang, a PhD student in the ISOM department, a standout student at the Warrington College of Business. Q: When will you graduate with your PhD? Zhang: “I will graduate in the summer of 2022.
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items of the same type offered in a store? For example, if you’re looking to buy Greek yogurt, there are currently more than 10 brands choices available. For other items on your list, say raisin bran cereal, there are far less
A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder for birthdays of friends and family, hardware technology products are ubiquitous in our society. In fact, in 2019, more than 60 million Americans own a smart speaker, and Apple has 1.4 billion active devices like iPhones, iPads and Macs worldwide.
Looking for a home? You’ve seen GreatSchools ratings. Here’s how they nudge families toward schools with fewer black and Hispanic students.
“What’s the right way to judge a school? Across the country, states and school districts have devised their own systems of letter grades and color-coded dashboards based on test scores and graduation rates. But arguably the most visible and influential school rating system in America comes from the nonprofit GreatSchools, whose 1-10 ratings appear in home listings on national real estate websites Zillow, Realtor.com, and Redfin. Forty-three million people visited GreatSchools’ site in 2018, the organization says; Zillow and its
UF retail expert shares holiday shopping trends
“Retailers gearing up for another busy holiday season both in-store and online are hoping to lure consumers to buy their products with new methods,” writes The Gainesville Sun. See what those new methods are, according to Matherly Professor of Information Systems Dr. Anuj Kumar, in this story from The Gainesville Sun.
Information systems and operations management professor recipient of early career award
GAINESVILLE, Fla. – Dr. Liangfei Qiu, associate professor in the department of information systems and operations management at the University of Florida Warrington College of Business, has been named an awardee of the 2019 Information Systems Society (ISS) Sandra A. Slaughter Early Career Award. The Sandra A. Slaughter Early Career Award recognizes and honors early career individuals who are on a path towards making outstanding intellectual contributions to the information systems discipline. The spirit of the award is to honor
Warrington professor gives TEDx talk on how online school ratings accelerate segregation in America
Matherly Professor of Information Systems Anuj Kumar shares surprising data from a recent research study that shows how segregation in the U.S. has been impacted by the availability of online school ratings and challenges us to look beyond the internet for solutions. See what his research found in his TEDx talk from Boston, Massachusetts.
When a website tells you what to buy, does it work?
How e-retailers leverage product recommendations to increase sales By Anuj Kumar, Matherly Professor of Information Systems Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you’re being followed. So how do retailers track and use that information to increase sales? The answer,