Information Systems and Operations Management Articles: page 3

How valuable are online product recommendations?

Imagine you are looking to buy a shirt on Macy’s website. When you visit the page of a shirt that you like, Macy’s recommends several related shirts to you on the same page. While you now can see more options for potential purchase, are you less likely to buy the original shirt you were looking at because of these recommendations? Every major e-commerce site uses product recommendations. According to McKinsey&Company’s retail report, 35 percent of what consumers purchase on Amazon and

Five visions for the future of shopping

Shopping at Macy’s is now a thing of the past for Matherly Professor Dr. Anuj Kumar. By shutting down Kumar’s local store, Macy’s lost both his in-store and online business. He’s not the only one, either. According to Kumar’s research, retailers who shut down their brick-and-mortar locations in the hopes of boosting their online sales could actually have the opposite effect. Read more from UF News about Kumar’s research as well as five ways he suggests brick-and-mortar retailers can keep

Using big data to improve business performance

GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations. Professors Dr. Anuj Kumar and Dr. Praveen Pathak in the Department of Information Systems and Operations Management (ISOM), along with ISOM Ph.D. alumnus Brent Kitchens (currently a faculty member at the University of Virginia’s McIntire School of Commerce), have created

UF Information Systems researchers ranked third in Western Hemisphere

GAINESVILLE, Fla. – A recent study published by the Pacific Asia Journal of the Association for Information Systems ranked the University of Florida the third-most productive in the North and South America region. The study revealed the contributions and publications of academic scholars from 2003 to 2007 in the information system journals Decision Support Systems and Information and Management. Productivity was measured by an adjusted count of publications produced. UF was third with 11.17 trailing only Arizona (1st, 17.47) and