GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.
Information Systems and Operations Management Articles: page 3
Information systems faculty, department ranked among the best in research productivity
GAINESVILLE, Fla. – According to new rankings from the Association for Information Systems (AIS) Research Rankings, the Warrington College of Business Department of Information Systems and Operations Management is among the best in the world for research productivity and is
Warrington Senior Associate Dean Selcuk Erenguc to step down in fall 2021
GAINESVILLE, Fla. – After 16 years of service as Associate and Senior Associate Dean and Director of the Hough Graduate School of Business, Selcuk Erenguc is stepping down from his deanship and will return to his faculty position in the
Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
Warrington information systems faculty and Ph.D. student honored with best paper award
Research by the team of information systems doctoral student Anurag Garg and Warrington faculty members Assistant Professor Dr. Emre Demirezen, Clinical Professor Dr. Kutsal Dogan, and John B. Higdon Eminent Scholar and Department Chair Dr. Kenny Cheng was recognized at
Information systems professor named outstanding reviewer of the year
GAINESVILLE, Fla. – Dr. Liangfei Qiu recently added another award for excellence in research to his portfolio. The associate professor in the Department of Information Systems and Operations Management has been named the Management Information Systems (MIS) Quarterly Outstanding Reviewer
GreatSchools Wanted to Disrupt Online School Ratings. But Did It Make Neighborhood Segregation Worse?
While the website has become the go-to source for information on local schools, research from Matherly Professor of Information Systems Anuj Kumar highlights that after GreatSchools was introduced, the gap between average home prices near schools with better ratings increased by
Research Roundup: Innovative ideas from Warrington in 2019-2020
Over the 2019-2020 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or
New research highlights why it’s advantageous to produce store brand products, even those that aren’t popular with customers
An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and
Worried about online courses? Warrington faculty share tips for students learning online
The COVID-19 pandemic has brought significant changes to our lives. While teaching courses online might be new for some, at the Warrington College of Business, it’s something we’ve been doing for the past two decades. For any student new to