Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
Information Systems and Operations Management Articles: page 3
Warrington information systems faculty and Ph.D. student honored with best paper award
Research by the team of information systems doctoral student Anurag Garg and Warrington faculty members Assistant Professor Dr. Emre Demirezen, Clinical Professor Dr. Kutsal Dogan, and John B. Higdon Eminent Scholar and Department Chair Dr. Kenny Cheng was recognized at
Information systems professor named outstanding reviewer of the year
GAINESVILLE, Fla. – Dr. Liangfei Qiu recently added another award for excellence in research to his portfolio. The associate professor in the Department of Information Systems and Operations Management has been named the Management Information Systems (MIS) Quarterly Outstanding Reviewer
GreatSchools Wanted to Disrupt Online School Ratings. But Did It Make Neighborhood Segregation Worse?
While the website has become the go-to source for information on local schools, research from Matherly Professor of Information Systems Anuj Kumar highlights that after GreatSchools was introduced, the gap between average home prices near schools with better ratings increased by
Research Roundup: Innovative ideas from Warrington in 2019-2020
Over the 2019-2020 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or
New research highlights why it’s advantageous to produce store brand products, even those that aren’t popular with customers
An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and
Worried about online courses? Warrington faculty share tips for students learning online
The COVID-19 pandemic has brought significant changes to our lives. While teaching courses online might be new for some, at the Warrington College of Business, it’s something we’ve been doing for the past two decades. For any student new to
Student spotlight: Lucy Zhang
The Warrington College of Business is full of standout alumni and students. No matter their program or major, their time on campus plays an important role in preparing for impactful careers. This series will feature exceptional people from across Warrington.
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder