Information Systems and Operations Management Articles: page 3

Imagine you are looking to buy a shirt on Macy’s website. When you visit the page of a shirt that you like, Macy’s recommends several related shirts to you on the same page. While you now can see more options for potential purchase, are you less likely to buy the original shirt you were looking at because of these recommendations? Every major e-commerce site uses product recommendations. According to McKinsey&Company’s retail report, 35 percent of what consumers purchase on Amazon and

Shopping at Macy’s is now a thing of the past for Matherly Professor Dr. Anuj Kumar. By shutting down Kumar’s local store, Macy’s lost both his in-store and online business. He’s not the only one, either. According to Kumar’s research, retailers who shut down their brick-and-mortar locations in the hopes of boosting their online sales could actually have the opposite effect. Read more from UF News about Kumar’s research as well as five ways he suggests brick-and-mortar retailers can keep