Information Systems and Operations Management Articles: page 5

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Young woman turning on a wireless smart column at home

A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom

GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder

Man on vacation enjoying the view of the Caribbean Sea from the room balcony of a resort hotel in Cancun, Riviera Maya, Mexico.

Probabilistic selling a key for companies selling vertically differentiated products, UF Warrington study finds

GAINESVILLE, Fla. –  If you were in the process of booking a hotel room in Miami, but suddenly received a notification that you could potentially reserve a room with an ocean view while only paying the rate of a room

Woman sitting on a couch online shopping with a laptop

How valuable are online product recommendations?

Imagine you are looking to buy a shirt on Macy’s website. When you visit the page of a shirt that you like, Macy’s recommends several related shirts to you on the same page. While you now can see more options

Brent Kitchens, Praveen Pathak and Anuj Kumar

Using big data to improve business performance

GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.

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