GAINESVILLE, Fla. – Millions of American investors across the nation have long trusted asset management companies, like Fidelity Investments and The Vanguard Group, to manage their mutual fund investments. In fact, in 2017 almost half of all U.S. households (about
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The Next Kirkland? Online Retailers Create Their Own Brands
U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read
Why brick-and-mortar retail stores are still relevant, according to UF Warrington research
GAINESVILLE, Fla. – Prominent retailers, like Walmart and Macy’s, are closing physical stores at increasing rates and funneling more money into their online retail channels. While this might seem like a smart strategy, Dr. Anuj Kumar of the Department of
UF Warrington hosts workshop on promoting robust and reliable research
GAINESVILLE, Fla. – The University of Florida Warrington College of Business will host a workshop, sponsored by the National Science Foundation (NSF), to promote robust and reliable research practice in the social and economic sciences research community March 8-10, 2018.
Using big data to improve business performance
GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.
Warrington Management Department ranked No. 1 in research productivity per capita
GAINESVILLE, Fla. – The Management Department at the University of Florida Warrington College of Business ranked No. 1 for research productivity per capita in the Texas A&M/University of Georgia Rankings of Management Department Research Productivity. Warrington’s Management Department was the
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics
GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100
Practicing social mindfulness improves service employees’ well-being
Think back to your last experience with a customer service representative. Was your representative pleasant, helpful and able to solve your problem efficiently? If this was your experience, your customer service representative might have practiced social mindfulness and attempted to
Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
Why our choices don’t always define us
People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University
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