GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is
Richard Lutz Articles: page 2
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Marketing professors to be inducted as AMA Fellows
GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing
Accounting professor receives Judy Fisher Award
GAINESVILLE, Fla. – Dr. Paul Madsen, an Assistant Professor at the Fisher School of Accounting, was named the recipient of the 2014 Judy Fisher Teaching with Technology Award. The award is given annually to the Warrington College of Business Administration
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