• Dr. Bart Weitz
  • Dr. Richard Lutz

Marketing professors to be inducted as AMA Fellows

GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing Educators’ Conference on Feb. 13-15 in San Antonio.

The newly established AMA Fellows Programs recognizes “members of the American Marketing Association in good standing who have made significant contributions to the research, theory and practice of marketing, and to the service and activities of the AMA.” The inaugural class of AMA Fellows is composed entirely of previous recipients of the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, which “honors living marketing educators for distinguished service and outstanding contributions in marketing education.” Dr. Lutz received the award in 2010, and Dr. Weitz was honored in 1998.

Dr. Weitz is one of the nation’s leading authorities on the retail industry. He was the founder and Executive Director of the David F. Miller Retailing Education and Research Center at the Warrington College of Business Administration where he spent 27 years until his retirement in 2012. He has served on the editorial boards of numerous premier publications including Journal of Marketing, Journal of Retailing, Journal of Marketing Research and Marketing Science. He has also held leadership positions at the AMA including Chair, and as a member of its Board of Directors. Dr. Weitz also served on the Board of Directors of the National Retail Federation (NRF), the National Retail Institute and the Florida Retail Federation (FRF).

In addition to the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, Dr. Weitz has also received the the AMA Sales, Retailing, and Interorganization Relations Special Interest Groups Lifetime Achievement Award, the NRF Retailing Educator of the Year Award and the FRF Lifetime Service Award.

Dr. Weitz earned a Bachelor of Science in Electrical Engineering from Massachusetts Institute of Technology, and an MBA (1963) and Ph.D. (1967) from Stanford University.

Dr. Lutz has been a member of Warrington’s faculty since 1982, and has received numerous academic honors, including the Society for Marketing Advances’ Sherwin-Williams Distinguished Teacher Award, co-recipient of the AMA Foundation’s Louis Stern Award and co-recipient of the Marketing Science Institute’s H. Paul Root Award among others.

Dr. Lutz has served on the editorial boards of numerous publications including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science among others. He has served in numerous roles at AMA since becoming a member in 1967, including Chair of the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award Committee, Vice President of Publications and Member of the Policy Board of the Journal of Consumer Research.

Dr. Lutz earned a bachelor’s degree (1969), master’s degree (1972) and Ph.D. (1973) in Marketing—all from the University of Illinois.

The AMA is one of the largest marketing associations in the world with more than 30,000 members who work, teach and study in the field of marketing across the globe. The organization’s principal role is “to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.”