Drew Asher knew he was interested in studying business when he came to the University of Florida, but wasn’t exactly sure which discipline would be best. The approach he took to choosing a major was slightly different than what most
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The Good Fortune of Eugene Brigham
It was probably the simplest calculation Eugene Brigham would ever do. There were two lines that day at the University of Miami. One was to register for law school. The other, for business school. This was the mid-1950s. Law school
Dream job to nightmare: Why teachers decide to leave the profession
What do you want to be when you grow up? This common question to children yields some well-known answers – veterinarian, musician, movie star, superhero – but none as common as the No. 2 childhood dream job – teacher. It’s
Celebrating Dean Kraft’s 30-Year Legacy
John Kraft retires as dean of the Warrington College of Business at the end of July. As Warrington prepares for its first dean transition since 1990, we asked his colleagues what they learned and they’ll remember from his tenure as
UF MBA alumnus has the ‘Midas touch’ when it comes to helping build successful companies
When Jeff Gold (MBA ’78) started his life after graduating from Northeastern University with his bachelor’s degree in Industrial Engineering, there were two factors he knew would influence his next steps. One, even after all his schooling, he wasn’t sure
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
Warrington College of Business mourns the loss of UF’s greatest supporter and benefactor Al Warrington
GAINESVILLE, Fla. – It is with heavy hearts that the University of Florida Warrington College of Business announces the loss of college namesake and UF’s greatest supporter – Alfred C. Warrington, IV. Warrington passed on May 20, 2020 of natural
New research finds commercial real estate prices are not equally affected by the COVID-19 pandemic
GAINESVILLE, Fla. – As the COVID-19 pandemic continues to wreak havoc on the world, the resulting economic consequences are negatively affecting people and businesses alike. With unemployment rates rivaling that of the Great Depression and many businesses hanging ‘closed’ signs
UF MBA offers second highest ROI in the nation according to US News
GAINESVILLE, Fla. – For the third year, UF MBA has been named among the top 5 MBA programs in the nation with the highest return for graduates earning $100,000-plus in a new ranking from U.S. News and World Report. UF
A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder
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