Eminent Scholar to receive one of Marketing’s top honors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars.
The Converse Award, established by the American Marketing Association in 1946 and awarded every four years, “acknowledges enduring contributions to marketing” through scholarly work, including journal articles, books and other compositions. Dr. Shugan and his fellow recipients will be honored during the 19th Annual Paul D. Converse Symposium on April 21-23 at the University of Illinois.
Converse Award winners are selected in a two-stage process: A national jury of scholars drawn from universities, business and government—including the editorial boards of all the major academic marketing journals—first nominate works for consideration. Then, those scholars vote for the most deserving contributions.
Dr. Shugan has had more than 70 articles published in premier academic journals, including Marketing Science, the Journal of Marketing and the Journal of Marketing Research, among others. He has received Best Paper Awards from Marketing Science (twice), the Journal of Marketing and the Journal of Retailing, and was named a Best Paper finalist by the Journal of Service Research and the Journal of Marketing Research.
His service to the field of Marketing is exceptional. Dr. Shugan has served on the editorial boards of more than 10 elite journals, including the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, and the International Journal of Research in Marketing—where he currently serves as Senior Editor. He served as Editor-in-Chief of Marketing Science for six years, as well as Editor of the Journal of Business and ad hoc Associate Editor of Management Science. In addition to his academic exploits, Dr. Shugan has consulted more than 30 companies, including Apple, Exxon, Kimberly Clark, Keebler Company and Oracle.
Dr. Shugan, an INFORMS Fellow and an Inaugural Fellow of the Society of Marketing Science, joins Distinguished Professor and Lanzillotti-McKethan Eminent Scholar Dr. Joe Alba as Warrington professors who have received the Converse Award. Dr. Alba was honored in 2008.
Dr. Shugan’s research analyzes Normative Models of Competition, Services Marketing, Entertainment Marketing, Revenue Management, Markets for Evaluative Information, Models of Selling and Product Policy, and Channels of Distribution. He earned a bachelor’s degree in Chemistry and Mathematics (1973) and an MBA (1974) from Southern Illinois University. He received his Ph.D. in Managerial Economics & Decision Sciences from Northwestern University in 1978.
