Aner Sela

Sela selected to exclusive program for young marketing scholars

GAINESVILLE, Fla. – John I. Williams, Jr., Professor Dr. Aner Sela was one of 23 scholars chosen for Marketing Science Institute’s 7th Biennial Young Scholar Program.

The Young Scholar Program, which began in 2001, brings together the most promising scholars in marketing and closely related fields. These are individuals who received their doctorate in the past 3 to 7 years, and whose work suggests they are potential leaders of the “next generation” of marketing academics. MSI hosts a four-day meeting designed to facilitate the exploration of research opportunities and to encourage future research collaboration. The meeting will be held in early January in Park City, Utah.

Dr. Sela’s selection marks the third time a Warrington professor has been chosen for this program. Former Warrington professor Dr. Michael V. Lewis was selected in 2007, and City Furniture Professor Dr. Deb Mitra was selected in 2009.

Dr. Sela’s research interests are Consumer Judgment and Decision Making, Decision Difficulty, Multi-attribute Choice, Consumer Lay-theories, Inference-making and Attribution and Value Perception.  He has been a professor at Warrington since 2010, and according to the University of Texas at Dallas’ Top 100 Business School Research Rankings, he was the College’s third-most productive researcher over the past five years. He published five articles during that time, including his 2012 article, “Decision Quicksand: How Trivial Choices Suck Us In,” which was featured in The Atlantic, Forbes, The Guardian, Scientific American and The Wall Street Journal.  The article, which appeared in the August 2012 issue of the Journal of Consumer Research, was co-authored with Jonah Berger.

Dr. Sela earned a Bachelor of Architecture from Israel’s Bezalel Academy of Art and Design (2000), a Master of Arts in Finance/Marketing from The Hebrew University of Jerusalem (2004) and a Ph.D. in Marketing from Stanford University (2010).

Founded in 1961, MSI is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice. MSI is unique as the only research-based organization with an expansive network of practically-minded marketing academics from the best business schools all over the world, as well as thoughtful practitioners from more than 70 leading companies.