U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read
Faculty & Research: page 41
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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Why brick-and-mortar retail stores are still relevant, according to UF Warrington research
GAINESVILLE, Fla. – Prominent retailers, like Walmart and Macy’s, are closing physical stores at increasing rates and funneling more money into their online retail channels. While this might seem like a smart strategy, Dr. Anuj Kumar of the Department of
Using big data to improve business performance
GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.
Practicing social mindfulness improves service employees’ well-being
Think back to your last experience with a customer service representative. Was your representative pleasant, helpful and able to solve your problem efficiently? If this was your experience, your customer service representative might have practiced social mindfulness and attempted to
Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
Why our choices don’t always define us
People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University
Why it’s so hard for women to break into the C-suite
Warrington College of Business professor Joyce E. Bono and Ph.D. student Elisabeth Gilbert write that while Hillary Clinton’s popular vote win shows progress toward gender equality, Trump’s nomination of just three women to his Cabinet is a reminder of how
Being rude to your child’s doctor could lead to worse care
Emotions tend to run high in hospitals, and patients or patients’ loved ones can be rude to medical professionals when they perceive inadequate care. But berating your child’s doctor could have harmful — even deadly — consequences, according to new
Why better choices depend on ‘libertarian paternalism’
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened. Despite advances in neuroscience and genetics that raise questions about the limitations of free will, people hold strongly to
Unintended consequence of SEC tax letters: Companies pay more taxes
Ever slow down when approaching a spot where you got stopped for speeding? Major companies react in a similar fashion when filing taxes the year after being flagged by the Securities and Exchange Commission. While motorists hit the brakes, public
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