Imagine two scenarios—a bicycle you purchased for yourself and a bicycle you received from a loved one. Under which of these two scenarios would the bicycle be more meaningful to you? Warrington marketing professor Yang Yang, along with Carnegie Mellon
Faculty & Research: page 42
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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Yearning for a new phone? You might be suffering from ‘comparison neglect’
If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when
Could free streaming ultimately cost consumers?
That “all you can stream” offer from your Internet service provider sounds like a bargain, but it could have a hidden cost. Providers like AT&T, T-Mobile, Verizon and Comcast are allowing consumers to stream movies, television shows and other digital
Female executives may be facing an “implicit quota,” says management professor
Companies frequently congratulate themselves when they hire a female executive for a top management role. That applause, however, turns to silence when another woman attempts to break the glass ceiling at that same company. According to a new study by
Women may fare better than men in assertive team leadership
Research by Warrington management professor Dr. Klodiana Lanaj focuses on how women can showcase their leadership skills in the workplace without being penalized. Learn more about her innovative study.
Mowing the lawn in those new running shoes? You may not be happy with them
GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the
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