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Young group of people using mobile phone device standing together in circle outdoors. Millennial friends addicted to social media app, betting or playing video game on platform online.

Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO

Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social

April Rowland

Using an MBA to move into a competitive career

What kinds of jobs are available for a professional with 10 years of experience in teaching and data analytics? April Rowland (MBA ’25) grappled with this question to determine whether she could find a role that would utilize all her

Two young women planning with milestones progress

Five things to do with a marketing degree

Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build

UF MBA students pose for a photo.

Weekend residency provides students with engaging networking and professional development opportunities

Twenty-two students in the UF MBA Online program travelled from all over the country to spend a weekend on campus. The Weekend Residency, hosted from Sept. 7-9, is a part of the UF MBA Online program, and is intended to

Joel Houston sitting at his computer in his office.

The art and science of finance

In this edition of our Faculty Spotlight series, Dr. Joel Houston shares his career journey to becoming a professor and faculty member at the Warrington College of Business and the valuable lessons he seeks to impart to his students. If

Heavener Hall in the background with the UF Archway and seal in the foreground.

The Warrington College of Business, explained

So, you know you’re a part of the business college at the University of Florida, but do you know exactly where you fit in? Check out the video explaining the structure of the Warrington College of Business and more specific

Man in a suit and yellow hard hat looking at parts in a factory and taking notes

Why engineers should consider an MBA

As you might expect, business acumen is pervasive throughout many other industries, like engineering, law and health care. If you’re currently in one of those fields, you might be considering boosting your business knowledge with an MBA to help you

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