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Five things to do with a marketing degree

Marketing isn’t about sales; it’s about relationships.

With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build lasting relationships between your company and their clients.

Whether it’s selling lemonade on the side of the road or trading with international clients, marketing is part of every business endeavor. UF Warrington graduates have gone on to work at business like Procter & Gamble, The Coca-Cola Company, Apple, Google, Microsoft, Omnicom Group, Walmart, JPMorgan Chase, American Express, Prudential, The Walt Disney Company, CNN, Toyota, Delta Air Lines, Nike and Accenture, earning an average salary of $43,618 in entry level positions or $117,613 in managerial roles.

Marketing careers have been on the rise for the past 10 years. A great career for the business professional and creative individual, the field offers a wide range of positions in which you can specialize. Take a look at the list below to learn where an education in marketing can take you.

1. Brand Management

Brand managers are responsible for developing and implementing strategies to promote and enhance the image of a brand. In this role, you’ll work on creating a strong brand identity, managing advertising campaigns and ensuring that the brand resonates with its target audience.

2. Digital Marketing

The rise of digital platforms has led to a surge in demand for professionals with expertise in digital marketing. In this field, you can specialize in areas like social media marketing, search engine optimization (SEO), content marketing and online advertising. If you’re interested in leveraging online channels to reach out to and engage with consumers, this field is for you.

3. Market Research Analyst

Analysts play a crucial role in helping businesses understand their target market and make informed decisions. To accomplish this, they gather and analyze data to identify market trends, consumer preferences and competitive landscapes. This information is vital for businesses to develop effective marketing strategies.

4. Public Relations

Professionals in this field work to build and maintain a positive image for organizations. If you pursue a career in public relations, you’ll be working hands-on to manage communication between an organization and its audience. This includes creating press releases, organizing events and handling crisis communications to ensure that public perception aligns with the organization’s goals.

5. Sales Account Manager 

A sales account manager is responsible for building and maintaining relationships with clients or key accounts. Utilizing their understanding of market dynamics, sales account managers identify opportunities, create persuasive sales pitches and develop customized solutions for clients. Your marketing education and skills will be valuable in this role to effectively communicating the value propositions of products or services.

These are just a few of the many options available to marketing students. More include:

  • Social Media Manager
  • Content Marketing Specialist/Manager
  • Sales Representative
  • Event Coordinator/Manager
  • E-commerce Marketing Specialist
  • Product Manager
  • Customer Relationship Manager
  • Account Executive
  • Inbound Marketing Specialist
  • Market Communications Specialist

At Warrington, you can learn how marketing is applied in different contexts, combining theoretical concepts and practical applications to develop specialized knowledge in each area.

“A marketing degree typically means that an individual has completed courses that focus on marketing principles, strategies and practices,” said Scotty Goodloe, associate director of Undergraduate Business Career Services. “This knowledge is valuable for roles specifically focused on promoting and selling products or services.”

For more information on the marketing degree programs offered at UF Warrington, visit Heavener Academic Advising or contact Scotty Goodloe with any career-related questions.