GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.
Warrington College of Business mourns the loss of UF’s greatest supporter and benefactor Al Warrington
GAINESVILLE, Fla. – It is with heavy hearts that the University of Florida Warrington College of Business announces the loss of college namesake and UF’s greatest supporter – Alfred C. Warrington, IV. Warrington passed on May 20, 2020 of natural

A guide to technology hardware pricing: New research highlights how companies can strategically price products, contrary to conventional pricing wisdom
GAINESVILLE, Fla. – In today’s modern world, we rely heavily on technology to connect with others. From Zoom-calling into a work meeting via a Mac laptop or iPhone, to asking Alexa through the Amazon Echo to set a calendar reminder

Keeping up with the Joneses: New research finds executives accept positions that enhance social status rather than increase pay
GAINESVILLE, Fla. – It’s been said that you’re only as good as the company you keep. With that in mind, it would be safe to say that if Apple’s Tim Cook, Berkshire Hathaway’s Warren Buffett or Amazon’s Jeff Bezos were
Warrington College of Business mourns the loss of alumnus and supporter William “Bill” Hough
GAINESVILLE, Fla. – It is with deep sadness that the University of Florida Warrington College of Business shares the loss of one of its alumni and strongest supporters – William “Bill” R. Hough. The namesake of the Hough Graduate School
New research finds student loan debt hinders students’ chances at securing a full-time job upon graduation
GAINESVILLE, Fla. – In 2020, student loan debt in the United States hit a record high of $1.56 trillion. With the average student loan debt at almost $33,000, it’s no surprise that previous studies have found there are significant long-term
“I am not a crook”: How companies can respond when a partner is embroiled in scandal
GAINESVILLE, Fla. – Watergate. The Iran-Contra Affair. Monica Lewinsky. Political scandals like these are rooted deep in the minds of Americans across generations. With new ones coming to light even now, like potential insider trading among U.S. Senators amid the
Don’t put all your eggs in one basket: New research highlights the pitfalls of business dependence on government contracts
GAINESVILLE, Fla. – If you’re one of the millions of Americans preparing to file your taxes, you might be wondering, how is the government planning on spending my money? Of the estimated $1.8 trillion that the federal government is projected
Why communications professionals should consider an MBA
As you might expect, business acumen is pervasive throughout many other industries, like engineering, law, health care, technology, communication and the sciences. If you’re currently in one of those fields, you might be considering boosting your business knowledge with an
9 warning signs you hate your job – and what to do about it
No matter how long you’ve been in your job, everyone can get stagnant. You get into a routine with your job, and before you know it, you realize it might not be the job for you anymore. Here are nine