Curtailment has a special meaning in electric power systems. It describes any action that reduces the amount of electricity generated to maintain the balance between supply and demand – which is critical for avoiding blackouts. Recently, curtailment has made news
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.

Launching into the future of spaceflight
Nathaniel Keyek-Franssen’s interest in aerospace engineering started when he was a kid, from building model rockets and planes to watching planes at his local airport, and has only grown since then. With years of engineering education and plenty of determination,

Looking for stock investment tips? Use social media selectively
GAINESVILLE, Fla. – Savvy investors and news buffs will recall the early days of 2021 when GameStop’s market value increased from about $2 billion to over $24 billion in just a few days. The significant gains stemmed from individual investors,

Operating with a base built on a drive for learning and advancement
Growing up as the son of two teachers, Steve Kiker (BSAc ’95) understood the value of education from an early age. For Kiker, learning wasn’t just about taking in information from textbooks, it was a process based on a drive

Trying to choose which job you should take? Question your intuition.
GAINESVILLE, Fla. – When you’re on the job hunt and the market is saturated with opportunities, you may find yourself in the position of having to make a choice between two or more job offers. While making the decision to

The double-edged sword of being politically correct at work
GAINESVILLE, Fla. – Imagine that over the weekend, you heard a joke that made you laugh so hard that tears streamed down your face and your stomach cramped. At the time, you couldn’t wait to share this joke with your

How smartphones influence purchasing behavior, human interaction
In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they

Corporate Partnerships: Deloitte
The connections between Deloitte and the UF Warrington College of Business started decades ago. Deloitte has long maintained a consistent presence on the Warrington campus to hire students or speak in classes. Warrington graduate J. Michael Cook (BSBA ’64) also

Gainesville’s mixed-use housing buildings have an abundance of vacancies. Why?
The high retail vacancy rates are highlighted in a recent study by the Kelley A. Bergstrom Real Estate Center at the University of Florida’s Warrington College of Business. It identifies six of the most popular mixed-use student housing properties near the

Master of the course and the courtroom
When Fred Ridley arrived at the University of Florida campus as a student, he expected it to be a quick stop on his way to a professional golf career. Instead, it turned into four years that would help shape his