Aner Sela
City Furniture Professor Aner Sela

How smartphones influence purchasing behavior, human interaction

In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they were willing to pay more for items that they viewed as expressive and unique. He hypothesizes it is because people feel more in tune with their emotions when using the device. 

Hear more from Sela about his research in this story from ABC News | Denver 7