How e-retailers leverage product recommendations to increase sales By Anuj Kumar, Matherly Professor of Information Systems Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.

Business Gators come back, give back: Bruce Brandes
Every fall, the University of Florida welcomes back its alumni for Homecoming, a celebration of alma mater pride across all generations of Gators. While most alumni return for the single Homecoming weekend, some alumni travel back to campus throughout the

Business Gators Come Back, Give Back: Art Jacobs
Every fall, the University of Florida welcomes back its alumni for Homecoming, a celebration of alma mater pride across all generations of Gators. While most alumni return for the single Homecoming weekend, some alumni travel back to campus throughout the

New research on multimillion-dollar internet streaming platform takes Warrington management professor to South Korea
What is Warrington’s own American David Gaddis Ross, R. Perry Frankland Professor of Management, doing being interviewed in Korea, on national Korean TV, in Korean?! Today, one of the biggest challenges in internet-based businesses is monetizing the value created for

From $500 to $5 million – How two UF students turned a side hustle into a multimillion-dollar business
How it started When Karthik Shanadi (BS ’14), 27, and Luke McGurrin (BSBA ’14), 28, were looking to make apparel for an upcoming fundraiser for their fraternity, they couldn’t find a company that could meet their needs – a short

What happens at work, should stay at work: New study finds recovery is essential for employee performance and psychological, physical well-being
GAINESVILLE, Fla. – When was the last time you received an email from your boss or a coworker after hours? As a member of the ultra-connected, technology-savvy workforce, it probably wasn’t too long ago that you were alerted to a

Leadership SOS: First-ever study finds that leaders are in worse mood after helping employees with personal issues
GAINESVILLE, Fla. – It’s not uncommon for employees to send an SOS signal to their leaders when they need help, regardless of whether it’s related to an in-office problem or one of personal nature. In fact, some researchers estimate that

Warren Buffett to MBA students: This is what ‘sets apart a big winner from the rest of the pack’
In 1998, Warren Buffett visited the University of Florida to speak with MBA students. In his presentation, the Berkshire Hathaway CEO spoke about the importance of developing good personal qualities at a young age. See what qualities Buffett cites as

Why lawyers should consider an MBA
As you might expect, business acumen is pervasive throughout many other industries, like engineering, law and health care. If you’re currently in one of those fields, you might be considering boosting your business knowledge with an MBA to help you

Despite company efforts, gender pay discrimination still exists, according to new award-winning research
GAINESVILLE, Fla. – You may think of Tuesday as the day between Monday and Wednesday, the second day of the work week, or just another day standing between you and the weekend. While the significance of a Tuesday might not