Robert Emerson presenting at Franchise Times Legal Eagles Virtual Summit

Huber Hurst Professor of Business Law Robert Emerson shares his franchising insights as part of a panel discussion on The Law and Economics of Franchising at the Franchise Times Legal Eagles Virtual Summit on April 12. The free virtual summit begins at 10 am CDT.

The Law and Economics of Franchising focuses not on the legal nuts and bolts of franchise disclosure and conflict resolution, but generally on the relatively obscure theoretical foundation that franchising as an organizational mode lies between the two extremes of open markets and firm-internal hierarchies.

Using transaction cost analysis and principal-agent information theories, L&E theories show how many provisions in franchise agreements can be shown to be efficient so long as opportunism is controlled. L&E also touches upon some of the underlying justifications for antitrust laws and how they might be applied in the franchise and distribution context.

Learn more and register for the event on the Franchise Times website.