GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the
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Marketing professor receives UF research award
GAINESVILLE, Fla. – John I. Williams, Jr. Professor Dr. Aner Sela was one of 10 professors awarded the University of Florida Excellence Award for Assistant Professors. The award recognizes UF assistant professors for their research performance. A one-time allocation of

Sela selected to exclusive program for young marketing scholars
GAINESVILLE, Fla. – John I. Williams, Jr., Professor Dr. Aner Sela was one of 23 scholars chosen for Marketing Science Institute’s 7th Biennial Young Scholar Program. The Young Scholar Program, which began in 2001, brings together the most promising scholars
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