GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in
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10 innovative research insights you can apply to your life and career
Beyond educating the next generation of business leaders, faculty at the UF Warrington College of Business are researching the next great solution that you can use to propel your life and career forward. In this story, we share some of
Heavener School the No. 23 best undergraduate business program in the nation
GAINESVILLE, Fla. – The Heavener School of Business at the University of Florida Warrington College of Business is again among the top U.S. schools on U.S. News & World Report’s “2023 Best Undergraduate Business Programs” rankings released Monday. With this
Meet Warrington’s new faculty for 2022
The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and
How smartphones influence purchasing behavior, human interaction
In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they
UF MBA programs among US News’ best across the board
GAINESVILLE, Fla. – For the individual who is looking to return to school full time or the professional who is ready to expand their business skillset, UF MBA has a U.S. News & World Report top-ranked program that can assist
Steve Tufts and his innovative ‘Adulting’ class
Clinical Professor Steve Tufts discusses his innovative “Adulting” class that is offered at Warrington, which goes over important topics like how to be wise with credit cards, how taxes work, insurance, mortgages, small business loans, leases, employee benefits, credit score,
Five honored with Warrington’s teaching, advising awards
GAINESVILLE, Fla. – The UF Warrington College of Business is proud to announce its five winners of its annual Teaching/Advising Awards. Dennis DiPasquale is the recipient of the Undergraduate Teaching Award and Larah Doyle and Allison Gatsche are the recipients
Learning to “adult” has never been easier, thanks to new Warrington class
Dr. Steve Tufts, Clinical Professor, Department of Marketing Over the course of the fall 2019 semester, I received several inquiries from students in my sales student group, GatorSLAM, about topics they would soon encounter once they graduated from the University
Giving back to the future of marketing
Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale
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