GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up online for more details. After some brief research, you quickly decide the Subaru isn’t
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Building bipartisan bridges
In the years since Lezlee Westine (BSBA ’82) graduated from the University of Florida, she has held leadership positions in the tech hub of Silicon Valley to the country’s government seat in Washington, D.C. No matter the industry focus, Westine
Score a discount on Amazon? You might’ve unwittingly paid more.
More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research from Jinhong Xie, JCPenney Eminent Scholar. By pairing a
How smartphones influence purchasing behavior, human interaction
In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they
Giving back to the future of marketing
Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale
How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
New Python course sets analytics and AI foundation for Warrington students
This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis
Product Lineups: The More You Search, The Less You Find
Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable
Consumers habitually seek the middle ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will
Study: Live in the moment, don’t selfie or snap it
If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came
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