Marketing Articles: page 4

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Warrington's 2023 Teaching/Advising Award winners (from left) Lena Rabe, Michelle Bloom-Lugo, Michael Ricci and Robert Emerson.

Meet the 2022-2023 teaching, advising award winners

The UF Warrington College of Business is proud to announce its four winners of its annual Teaching/Advising Awards. Robert Emerson is the recipient of the Undergraduate Teaching Award and Michelle Bloom is the recipient of the Undergraduate Advising Award. On

Eduniversal 2023 Best Master's Ranking among U.S. schools. #3 master of real estate, #4 master of international business, #6 master of science in management, #8 master of science in entrepreneurship, #15 full-time MBA.

Seven University of Florida business graduate programs ranked among the top 15 in the nation

GAINESVILLE, Fla. – The latest rankings from Eduniversal have once again named multiple business master’s degree programs from the University of Florida Warrington College of Business among the best. On the 2023 Eduniversal Best Master’s Rankings, seven degree programs have

Jinhong Xie

Score a discount on Amazon? You might’ve unwittingly paid more.

More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research from Jinhong Xie, JCPenney Eminent Scholar. By pairing a

Tianxin Zou

Marketing professor receives prestigious research award from AMA

GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in

#23 Best Undergraduate Business Program, U.S. News & World Report, Heavener School of Business

Heavener School the No. 23 best undergraduate business program in the nation

GAINESVILLE, Fla. – The Heavener School of Business at the University of Florida Warrington College of Business is again among the top U.S. schools on U.S. News & World Report’s “2023 Best Undergraduate Business Programs” rankings released Monday. With this

Archway leading to Heavener Hall at the University of Florida

Meet Warrington’s new faculty for 2022

The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and

Aner Sela

How smartphones influence purchasing behavior, human interaction

In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they

Dennis DiPasquale, Allison Gatsche, Andrea Kim, Larah Doyle and Bobby Carnes

Five honored with Warrington’s teaching, advising awards

GAINESVILLE, Fla. – The UF Warrington College of Business is proud to announce its five winners of its annual Teaching/Advising Awards. Dennis DiPasquale is the recipient of the Undergraduate Teaching Award and Larah Doyle and Allison Gatsche are the recipients

Peter Sealey seated with a woman next to him

Giving back to the future of marketing

Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale

Joe Hair

The Great Facilitator

Exactly 50 years ago, in 1971, Joe Hair completed his third and final degree from the University of Florida Warrington College of Business. In the time since, Hair’s passion for marketing and entrepreneurship has propelled him to write more than

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